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1 customer expectation
Gen Mgtthe needs, wants, and preconceived ideas of a customer about a product or service. Customer expectation will be influenced by a customer’s perception of the product or service and can be created by previous experience, advertising, hearsay, awareness of competitors, and brand image. The level of customer service is also a factor, and a customer might expect to encounter efficiency, helpfulness, reliability, confidence in the staff, and a personal interest in his or her custom. If customer expectations are met, then customer satisfaction results. -
2 customer focus
Mktgan organizational orientation toward satisfying the needs of potential and actual customers. Customer focus is considered to be one of the keys to business success. Achieving customer focus involves ensuring that the whole organization, and not just frontline service staff, puts its customers first. All activities, from the planning of a new product to its production, marketing, and after-sales care, should be built around the customer. Every department and every employee should share the same customer-focused vision. This can be aided by practicing good customer relationship management and maintaining a customer relations program. -
3 customer relations
Mktgthe approach of an organization to winning and retaining customers. The most critical activity of any organization wishing to stay in business is its approach to dealing with its customers. Putting customers at the center of all activities is seen by many as an integral part of quality, pricing, and product differentiation. On one level, customer relations means keeping customers fully informed, turning complaints into opportunities, and genuinely listening to customers. On another level, being a customer-focused organization means ensuring that all activities relating to trading—for example, planning, design, production, marketing, and after-sales of a product or service—are built around the customer, and that every department and individual employee understands and shares the same vision. Only then can a company deliver continuous customer satisfaction and experience good customer relations. -
4 customer relationship management
Mktgthe cultivation of meaningful relationships with actual or potential purchasers of goods or services. Customer relationship management aims to increase an organization’s sales by promoting customer satisfaction, and can be achieved using tools such as relationship marketing.CRM is particularly important in the sphere of e-commerce, as there is no personal interaction between the vendor and the customer. A Web site therefore has to work hard to develop the relationship with customers and demonstrate that their business is valued. A CRM system generally includes some or all of the following components: customer information systems, personalization systems, content management systems, call center automation, data warehousing, data mining, sales force automation, and campaign management systems. All these elements combine to provide the essentials of CRM: understanding customer needs; anticipating their information requirements; answering their questions promptly and comprehensively; delivering exactly what they order; making deliveries on time; and suggesting new products that they will be genuinely interested in.Abbr. CRMThe ultimate business dictionary > customer relationship management
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5 customer retention
Mktgthe maintenance of the custom of people who have purchased a company’s goods or services once and the gaining of repeat purchases. Customer retention occurs when a customer is loyal to a company, brand, or to a specific product or service, expressing long-term commitment and refusing to purchase from competitors. A company can adopt a number of strategies to retain its customers. Of critical importance to such strategies are the wider concepts of customer service, customer relations, and relationship marketing. Companies can build loyalty and retention through the use of a number of techniques, including database marketing, the issue of loyalty cards, redeemable against a range of goods or services, preferential discounts, free gifts, special promotions, newsletters or magazines, members’ clubs, or customized products in limited editions. It has been argued that customer retention is linked to employee loyalty, since loyal employees build up long-term relationships with customers. -
6 customer service
Mktgthe way in which an organization deals with its customers. Customer service is most evident in sales and after-sales service, but should infuse all the processes in the value chain. Good customer service is the result of adopting customer focus. Poor customer service can be a product of poor customer relations. -
7 customer satisfaction
Mktgthe degree to which customer expectations of a product or service are met or exceeded. Corporate and individual customers may have widely differing reasons for purchasing a product or service and therefore any measurement of satisfaction will need to be able to measure such differences. The quality of after-sales service can also be a crucial factor in influencing any purchasing decision. More and more companies are striving, not just for customer satisfaction, but for customer delight, that extra bit of added value that may lead to increased customer loyalty. Any extra added value, however, will need to be carefully costed. -
8 customer
Mktga purchaser of a product or service. A customer is a person or organization that purchases or obtains goods or services from other organizations such as manufacturers, retailers, wholesalers, or service providers. A customer is not necessarily the same person as the consumer, as a product or service can be paid for by one party, the customer, and used by another, the consumer. -
9 customer profitability
Mktgthe degree to which a customer or segment of customers contributes toward organization profits. Customer profitability has been shown to be produced primarily by a small proportion of customers, perhaps 10% to 20%, who generate up to 80% of a company’s profits. Up to 40% of customers may generate only moderate profits, and the other 40% may be loss making. Such data enables companies to focus efforts on the most profitable segments. -
10 customer
مُشْتَرٍ \ customer: any buyer at any shop: A customer has certain rights in law. \ See Also زبون (زَبون) -
11 Customer 4 State Code
Abbreviation: C4SC (customer applied 4 state barcode, 2006)Универсальный русско-английский словарь > Customer 4 State Code
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12 Customer Satisfaction Index
German-english technical dictionary > Customer Satisfaction Index
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13 Customer-Relations-Management
n < org> ■ customer relations management (CRM)German-english technical dictionary > Customer-Relations-Management
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14 customer
nounزُبون، عَميلour regular customers.
2) used jokingly for a person:زبون: شَخص غَريب الأطوارa strange customer.
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15 customer capital
Gen Mgtthe value of an organization’s relationships with its customers, which involves factors such as market share, customer retention rates, and profitability of customers -
16 customer care
Mktg -
17 customer-centric model
Gen Mgta business model organized around the needs of the customer -
18 customer flow
Mktgthe number and pattern of customers coming into a store or passing through a railway or bus station, airport, or other large service, retail, or leisure area. Customer flow can be monitored by observation, time lapse or normal closed circuit television, or, less satisfactorily, by analysis of purchase data. This provides useful information about the number of customers, flow patterns, bottlenecks, areas not visited, and other aspects of consumer behavior. -
19 customer profitability analysis
Finanalysis of the revenue streams and service costs associated with specific customers or customer groups.Abbr. CPAThe ultimate business dictionary > customer profitability analysis
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20 customer
زَبُون \ client: a person who uses the services of a lawyer, a bank, etc.. customer: a person who usu. buys things from a particular shop: He is not one of our customers. \ See Also عَميل
См. также в других словарях:
Customer engagement — (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer or company led and the medium of engagement can be on or offline. Unlike marketing terms such as… … Wikipedia
Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… … Wikipedia
Customer service — is the provision of service to customers before, during and after a purchase. According to Turban et al. (2002),[1] “Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a… … Wikipedia
Customer satisfaction — Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total… … Wikipedia
Customer attrition — Customer attrition, also known as customer churn, customer turnover, or customer defection, is a business term used to describe loss of clients or customers. Banks, telephone service companies, Internet service providers, pay TV companies,… … Wikipedia
Customer experience — (CX) is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier. From awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy. It… … Wikipedia
Customer to customer — (C2C) markets are innovative ways to allow customers to interact with each other. While traditional markets require business to customer relationships, in which a customer goes to the business in order to purchase a product or service. In… … Wikipedia
Customer retention — is the activity that a selling organization undertakes in order to reduce customer defections. Successful customer retention starts with the first contact an organisation has with a customer and continues throughout the entire lifetime of a… … Wikipedia
Customer profitability — (CP) is the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. According to Philip Kotler, a profitable customer is a person, household or a company that overtime, yields a… … Wikipedia
Customer Value Models — A Customer Value Model (CVM) is a data driven representation of the worth, in monetary terms, of what a company is doing or could do for its customers.[1][2][self published source?] Customer Value Models are tools used primarily in B2B markets… … Wikipedia
Customer communications management — is a term highlighted by research companies such as Gartner Group, Forrester Research and Madison Advisors to define a convergent set of Information Technology solutions that together provide marketing communication professionals the ability to… … Wikipedia
